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CosmosDirekt TikTok
Wir haben es geschafft, die begehrte und heiß umkämpfte Gen Z für das langweilige Thema Privathaftpichtversicherung zu begeistern. Der Schlüssel dazu: ein toller Insight und eine Kampagne, die absolut untypisch und mutig für eine Versicherung ist.
Das Ergebnis: eine der erfolgreichsten TikTok Kampagnen in der DACH Region mit 1,4 Milliarden Views, 250.000 von User:innen generierten Videos sowie einer Verdoppelung der Versicherungsanträge bei jungen Erwachsenen. Kurz: Aus #CosmicFail wurde ein CosmicSuccess.
Awards: Goldener Effie 2022, German Brand Award in Gold, Preis für Wirtschaftskommunikation, mehrere ADC Auszeichnungen, Shortlist-Plätze NY Festivals.
