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Erdnußlocken X Stromberg
Kampagne mal ganz anders gedacht: als popkulturelles Branded Entertainment, bei dem Marke und Unterhaltung perfekt miteinander matchen. In den Hauptrollen: zwei Originale. Die Lorenz Erdnußlocken und Stromberg, dessen neuer Film im Dezember 2025 in den Kinos startete.
Extra hierfür bekommt Stromberg auch eine Beförderung zum CEO – „Chief Erdnußlocken Officer“. In dieser Rolle ist er auf allen Produktverpackungen zu sehen. Die Collab geht aber weit darüber hinaus: Banijay Media Germany hat das Produkt nativ in den Kinofilm integriert. Begleitet wird die Filmpartnerschaft mit einer umfangreichen Aktivierungskampagne in out of Home, am POS, mit Kinowerbung sowie mit Aktivierungen an 31 Kinos in ganz Deutschland. Und natürlich auf Tiktok, Instagram und Facebook, wo Stromberg in kurzen, humorvollen Videos und einer Mockumentary zu sehen ist.
